ORICA-GreenEDGE and ORICA-AIS unveiled their 2014 race kits at The Prince in St. Kilda on Tuesday. The men's and women's teams will debut the clothing, made in collaboration with Craft, the team’s official race and casual wear partner, at the Mars Cycling Australia Road National Championships.
“We’re really pleased with the new kit and look forward to putting it into action at the Nationals this week and when we kick start our third season in the WorldTour at the Santos Tour Down Under,” said ORICA-GreenEDGE General Manager Shayne Bannan. “We’re excited to start a new season with a brand new look.”
“It’s been a great collaboration with Craft to date,” Bannan added. “We’ve already been able to benefit from their experience in developing state of the art technical clothing. This type of partnership is crucial for a team at this level. We’re also pleased to have Craft as a casual clothing partner. This is great for both the riders and staff who work and ride in all sorts of weather conditions during the season.”
Craft Sport Marketing Manager Daniel Högling echoed Bannan’s sentiments. He considers the long-term partnership between Craft and Australia’s top rated teams as mutually advantageous.
“We’re really happy to be the clothing partner for the ORICA-GreenEDGE family,” said Högling. “It’s a partnership that focuses our ambition to develop a great looking and exceptionally fast cycling kit. We want the team to have the access to the best clothing on the market, and we want them to win races wearing our kit.”
“Small advantages can make a big difference, and we will constantly pursue those advantages as we work closely with the team,” Högling continued. “It’s also important to us that the riders and staff look great and feel good – on and off the bike. With the new kit, I think we’re off to a solid start.”
Orica’s Executive Global Head of Corporate Affairs and Social Responsibility Gavin Jackman said the alliance between Orica, GreenEDGE and the AIS is a partnership based on shared values.
“We have brought together world class organisations that share an Australian DNA to perform successfully on the world stage,” Mr Jackman said. “Critical to this success is teamwork and technical innovation – whether it is the new team kit, the bike or blasting solutions for the mining sector.”