GreenEDGE Cycling is to be known as Team BikeExchange from January 1st, 2021 as BikeExchange, the online marketplace, steps up as naming rights sponsor.
BikeExchange has been a partner of GreenEDGE Cycling since 2015 and was previously a naming rights partner of the organization’s Chinese Continental Team.
The 2021 season will mark GreenEDGE Cycling’s 10th year in the UCI WorldTour peloton with the Team celebrating the milestone with a refreshing new look, new bike and new goals.
Darach McQuaid – Chairman GreenEDGE Cycling:
“With a challenging 2020 behind us, GreenEDGE Cycling is pleased to announce our new Team BikeExchange identity and brand for the 2021 season. GreenEDGE Cycling has enjoyed tremendous success at the highest level of cycling over the last decade. In 2021, with BikeExchange as our new naming partner sponsor, we head into our tenth season full of ambition and hungry for more success.
“Our naming partner BikeExchange is known as ‘Where the world buys, sells, learns and rides’. BikeExchange is a global cycling dedicated marketplace and e-commerce company, who are in a very exciting growth period. After a difficult 2020 for our team and the sport of cycling in general, it’s a very exciting time for our team to link with BikeExchange.
“Our Men’s and Women’s Teams are committed to perform and innovate on all levels in order to win in 2021 and beyond. The Team aims to deliver strong race results to support our commercial partners in key markets around the world. Alongside continued support from Jayco and Let’s Go, our founder Gerry Ryan continues to see the value this Team delivers to his companies and we remain engaged with global brands to explore new partnerships.
“With 2020 over, the sport of professional cycling is enjoying a surge of interest worldwide and finding its place in the post-Covid world. Our partners are able to see the solid benefits of being associated with Team BikeExchange from the hard data that smart companies now require in order to decide which sport, or team, to sponsor, and those indicators are now very much in our favor.”
Mark Watkin – Global CEO BikeExchange:
“BikeExchange has always been proud of the long partnership with GreenEDGE over the journey of the team. Team BikeExchange is an exciting development and a step up in our ongoing activity. The Team BikeExchange partnership sits well with our global footprint across eight countries and four regions EU, ANZ, US and LATAM.
“The Team tackled the challenging environment and the changed calendar of racing in 2020 with some standout results across both the Men’s and Women’s Teams. We are looking forward to supporting and seeing Team BikeExchange succeed in 2021.”
About BikeExchange – Key Facts:
BikeExchange was founded in 2007 in Australia. Its simple purpose is to fuel the passion for riding by making it easy to buy and sell. The BikeExchange Group brings together millions of buyers and sellers around the world for cycling purchases, with annualized global traffic of 39 million+ visits to its sites. Over 1450+ retailers and 1,500 brands are on the BikeExchange sites with 600,000+ products available.
In FY20 e-commerce transactions grew by 145% (compared to the previous year) and generated over AU$1.05 billion over sales leads and enquiries into retailers and brands globally. Since inception, BikeExchange has grown into an international company with 40 employees across 4 hubs (North America, EU, ANZ and LATAM) and eight countries: USA, Canada, Germany, Netherlands, Belgium, Australia, New Zealand and Colombia.