EY to help deliver fans more insights via Velon

Wed 1 May 2019

Velon and EY, a global leader in the delivery of professional services, to deliver the revolutionary “VelonLive” race data system for pro-road cycling.

The companies will work together to create digital products that put fans at the centre of races and highlight the skill and performance of the teams and riders who battle against each other over strength-sapping mountains and on high-powered sprint finishes.

Since 2016, Velon has been delivering unique insights, unseen in any other global sport, showing the live athletic performance of cycling’s teams and stars. This partnership will draw on EY’s deep digital and data analytics expertise and yet again improve the experience for fans.

Amongst the products which will be developed by EY and Velon:

  • A new race centre containing comprehensive coverage of the world’s top professional cycling races. #OnePlaceForTheRace
  • Enhanced data analytics platform driving Velon’s wholly-owned rider biometric data system
  • Deeper insight into rider data to create new fan engagement tools which can be shared with race organisers, broadcasters and cycling media outlets 

Matteo Trentin - European Road Race Champion 2018:
“We’re lucky to have the availability of such a large amount data in our sport and we need to take advantage of that. Velon has identified this and their work in analysing and sharing our data provides fans and media with unique insights so people can really understand what goes into bike racing."

Graham Bartlett, Velon CEO:
“EY is the organisation that can take our business and the sport of cycling as a whole to a completely different level in terms of fan experience. The best teams and riders in the world will bring the races alive both for the fans and our race partners, thanks to the knowledge in data and digital analytics EY provides."

Jay Nibbe, EY Global Markets Leader:
“Our collaboration with Velon showcases how we are combining our technology, services and consulting experience to introduce new ground-breaking innovations. We’re proud of this work with Velon, which is bringing athletes more insights into their performance and cycling fans a better way to engage with sports."

Photo courtesy of Kristof Ramon.